• http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Interesting piece Greg. Indoor location tracking is good for retailers and potentially good for consumers. The data could be integral for optimizing store layout based on shopper behavior. I agree that education and making opt-in to provide consumers the choice is the key to alleviate fears while enhancing the shopping experience for those that decide to opt-in. There are a range of user incentives and benefits that could entice users to opt-in and in my view which could greatly enhance the opt in rates. Thanks for sharing.

  • Pat Grady

    People who study Web Analytics are (mainly, imo) Data Analysts.
    Indoor / venue folks, what are they, Retail Anthropologists?