• Alden Dale

    Call me a pessimist, but I find that assuming a corporations do what they do because they like money, not because they care, is a pretty safe assumption. In this case Dove was trying to further capitalize on the amazing success they’ve had with their “you’re awesome just as you are” campaigns they’ve been running lately.

    Based on the fact that this ad rubbed you the wrong way, I think its safe to say this was a “miss” in terms of keeping with the general feel of that campaign. The “Buy our products because we care about you” has always seemed like a risky move and slipups like this show just how sensitive the messaging in that kind of campaign needs to be.

  • Kevin Anchi

    Well I have a different experience I have meet few women who are talented but have low self esteem due to the environment they are in and the people they stuck up with and most importantly the family background which holds back women

  • http://www.myheartsisters.org/ Carolyn Thomas

    Ever since Dove launched its ‘Campaign for Real Beauty’ 10 years ago, I have quite deliberately boycotted the brand.

    Make no mistake: Unilever (Dove’s parent company) is not in the business of caring about women’s fragile self-esteem. They are in the business of convincing us to purchase their products. Period.

    And these campaigns have worked quite spectacularly: in their very first year following the Real Beauty launch, Dove sales topped $1 billion. European sales of Dove beauty products increased by 700%. Unilever’s own website claims that over half of all women surveyed report that they would purchase Dove products after seeing the Dove ads.

    All we need to do is to get past the irony of sincere-sounding ads trying earnestly to convince us that there’s absolutely nothing wrong with us – nothing, that it, that can’t be fixed by buying more of Dove’s anti-aging, anti-wrinkle, anti-cellulite creams. More on this at: http://ethicalnag.org/2014/04/12/another-insulting-dove-ad-the-dove-beauty-patch/