Drill Into All Of The Market Data With “Facebook Audience Insights” For Ads

A new targeting and intelligence tool from Facebook will make targeting specific personas and conducting audience research quicker and easier than ever. Launching today is “Facebook Audience Insights” that allows marketers to dive into specific target audiences and uncover demographic and behavioral data.

Marketing-Intellegence

The tool is located in Facebook Ads Manager and lets users drill into data from the following audiences:

  • Everyone on Facebook
  • People Connected to their Page or Events
  • Saved Audiences

Once the audience is selected, the user can filter the information that they are targeting to display the following:

  • Demographics
  • Page Likes

As you can see below:

Marketing-Intellegence-Likes

You can also target:

  • Location
  • Language
  • Facebook Usage
  • Purchase Activity

Below, an example of a “Buyers Of” query:

Buyers-of

Online Purchase Information is also offered:

Online-Purchases

This tool is wrapped up in a slick, tabbed interface and will be essential for persona marketing. So you may be thinking, what’s the biggest difference between Audience Insights and Page Insights? The biggest difference is the audience that you select. For advertisers, this tool will be invaluable for researching and mining audience data where Page Insights limit marketers to just the audience that likes their page.

For more information see the official release from Facebook. The feature is rolling out for those in the US within Facebook Ads Manager; it’s promised to come globally in the future.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Top News

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://blog.adstage.io Sam Mazaheri

    Are you all able to access this? I’m in the US, but I get stuck in an infinite loop where it sends me back to the Facebook blog post instead of letting me launch the tool?.

  • BigcomDevloper

    Nice, Facebook has launched a new tool for marketers to better targets its
    members based on demographics, geography or purchasing history.

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