Based on e-commerce data from over 100 US retailers, Custora’s E-Commerce Pulse report claimed online retail revenue saw an 11 percent year-over-year growth rate for the first quarter of 2014, with online orders up 13 percent compared to the same quarter last year.
Tracking online and offline retail revenue, the report showed online retail revenue has experienced a steady incline since 2000:
At the end of 2013, the share of online sales out of all retail sales in the US was six-percent, up from only one-percent in 2000, three-percent in 2006, and five-percent in 2012.
Online Retail Revenue Growth From 2000 to 2013
Custora says online retail revenue growth has consistently outpaced total retail revenue, with e-commerce experiencing a 16.9 percent increase in 2013, while total retail only grew 4.2 percent.
Mobile e-commerce numbers continue to increase as well according to Custora’s data. In the first quarter of 2014, retail revenue generated via a mobile device was up 35 percent over first quarter of last year, with mobile owning 13.7 percent of total e-commerce orders in Q1 2013 compared to 18.5 percent during the first quarter of this year.
Q1 2014 E-commerce Purchases: Mobile vs Desktop
Custora claims 77.8 percent of mobile orders are made on iOS devices (iPhones and iPads), but Android’s share did increase from 17.1 percent in 2013 to 21.5 percent last quarter.
When analyzing what drives e-commerce, Custora found 24 percent of online retail orders during Q1 2014 started with an organic search query, while 20 percent were the result of a paid search ads.
Q1 2014 E-Commerce Orders by Channel