E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android

Custora Logo 2014Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013.

While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores.

Based on e-commerce transactions from over 100 retailers and 70 million shoppers, Custora’s data also revealed a slight increase in the average conversion rate last month, holding at 2.2 percent compared to 2.1 percent in January 2013.

Mobile accounted for a third of January’s online transactions according to Custora. The company’s data revealed 20 percent of online orders occurred on an Android device, up 6 percent from last January when 14 percent of orders were made on an Android.

E-commerce Transactions for January 2014 by Mobile Device

Custora ecommerce mobile sales

Custora’s data also showed January’s Average Order Value (AOV) climbed 1.3% over January 2013′s AOV numbers.

“This indicates that the e-commerce environment remained stable and did not become more promotional and discount-driven compared to last year,” reported Custora on its company blog.

Related Topics: Channel: Retail | E-Commerce | Marketing Tools: Analytics | Statistics: Online Behavior | Top News

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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