E-Commerce To Cross $200 Billion Threshold This Year

ecommerce-online-sales-retailIt’s all but certain that when the smoke clears after Q4 holiday shopping in the US, e-commerce will have crossed the $200 billion threshold for the first time. That’s based on extrapolating from data released today by comScore.

The firm reported that e-commerce in the third quarter was $47.5 billion. That’s up 13 percent vs. Q3 2012. We can probably expect fourth quarter e-commerce spending to be more than $60 billion, which would easily lift the full-year 2013 total to more than $200 billion.

E-commerce

These are impressive figures and the market shows robust growth. However a much bigger and but neglected story is internet-influenced offline spending. Depending on how you define it (to include just products or products and services) online-to-offline shopping is worth well over $1 trillion.

Overall e-commerce is a little less than 6 percent of total US retail spending according to the US Commerce Department. That figure may inch up a bit after Q4, however.

Estimated Quarterly U.S. Retail Sales: Total and E-commerce

e-commerce US govt figures

Source: US Census Bureau/Commerce Dept (Q2 2013)

Related Topics: Channel: Retail | E-Commerce | Statistics | Statistics: Online Behavior | Statistics: Popularity & Usage | Statistics: Spend Projections | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://www.can-goldlink.com/ Alex CAI

    well,in China we call “MoM” for 环比,and “YoY” for 同比.

  • http://www.referralcandy.com/ ReferralCandy

    That’s very splendid news! I don’t think the growth rate of ecommerce will slow down anytime soon!

    The rise in mcommerce is pretty insane too–up 26%! This is a very useful piece of news.

    Thanks!

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