• http://www.referralcandy.com/ Zach @ ReferralCandy

    Earned media or content marketing is certainly coming to the forefront these days. As everyone jumps on the bandwagon though, it seems like the space will get more and more crowded, and it will be more and more difficult to come up with content that stands out from the crowd.

    It’ll certainly be interesting to see what innovative content companies come up with to gain attention (just look at Chipotle’s scarecrow video). But it seems that more and more money needs to be poured into it to make it stand out (again, just look at the quality of the animation in Chipotle’s scarecrow video). I wonder what this will do to smaller companies out there with less spending power.