• Pat Grady

    Finally, a Big Data story that isn’t nonsense.

  • http://www.keshkesh.com/ Takeshi Young

    So EdgeRank isn’t dead, it’s just been augmented by other factors. Link bait title.

  • Matt McGee

    Facebook stopped using the name EdgeRank more than two years ago. It’s dead. When they see articles talking about EdgeRank, they say to themselves “That doesn’t exist anymore.”

  • http://www.keshkesh.com/ Takeshi Young

    “EdgeRank had three primary pieces: Affinity, Weight, Time Decay”

    Next paragraph:

    “Affinity, Weight, Time Decay– These are ‘still important,’ Backstrom says, but there are now multiple weight levels.”

    A rose by any other name?

  • Matt McGee

    Abraham Lincoln is dead. But freedom from slavery is still important, right?

  • http://www.keshkesh.com/ Takeshi Young

    Yes, way to bring race into the discussion. Bravo.

    All the factors that were a part of EdgeRank are still important today, Facebook engineers just decided to change the name of their algorithm.

    Saying that EdgeRank is dead is misleading, whereas Abraham Lincoln is very much dead. And I am enjoying my freedom, thank you very much.

  • Monish Datta

    Wow. That is one awful analogy.

  • Sam Mazaheri

    So 3 simple factors became 100k individual weights. I don’t feel cheated by the title. RIP EdgeRank

  • travisbernard

    Great article!

  • Erik Lodge

    Something has to die every week, or it’s not a good story. Might be PageRank, might be SEO, might link building. This week it’s EdgeRank.

  • http://www.vipcases.co.uk/ VIP Cases

    OK I can finally comment on a post with some authority. Why? Because I have a page with over 1 million fans.

    Over the past 2 years the changes to my posts virility has been very interesting. There is actually a way to post on fan pages that gets round the whole algo but I am sure that will change shortly.

  • Matt McGee

    There was no attempt to “bring race into the discussion.” My point is that something can die, yet the things that it represented could still be important.

    Takeshi – are you African-American? If so, I can understand why you’d take offense to my analogy. And I’m sorry.

    (I write my comments from our comment admin system, where avatars are really tiny and I’m blind to them from seeing so many comments every day between here and Search Engine Land.)

    Back to the discussion, as I said above, Facebook itself stopped using the term 2.5 years ago and they say it doesn’t exist anymore. It’s dead. EdgeRank was what they used before the algorithm switched to a machine-learning system. If you feel otherwise, that’s fine, but we’ll have to agree to disagree over the terminology.

  • http://pervarakapadiaatmoney.blogspot.com/ Pervara Kapadia

    Thanks for sharing this

  • Armando Vieira

    The problem with the Facebook approach to newsfeed personalization it precisely the lack of personalization it has in it. There are very parameters to choose from what would like to see, no intelligence in it to filter topics of interess (like Zite does, for instance). Once you start interacting with a bunch of friend you are locked in: only their post pop-up…

  • Spook SEO

    Hey Matt, this is GINORMOUS news!

    Considering how marketers are constantly barking SEO is dead and focusing on social media, there’s no doubt that tons of business’s will be affected by how the algo for Facebook has changed.

    Facebook’s finally upped their game! Why do I get the feeling that the future of SEO is social search…

    Awesome post Matt!

  • http://www.brandlovellc.wordpress.com/ Lisa Dougherty

    Interesting article and thought provoking discussion. Well done on the title. Intriguing enough for me to open up the article. Don’t really care if it is a tad misleading if the content is of value. Bravo.

  • http://disqus.com/ Sam Parker

    Doesn’t the ability to explicitly define the level of relationship for a friend give the user this kind of control?

  • David Zabowski

    Sort of. It is still defined by your relationship with the people, not with or by the content. Content recommendation needs to include both to be socially and personally relevant. I’d love to understand how much influence the content has on the algorithm compared to other content, or my relationships with people, especially people in various groups. Much of the content I happen to enjoy is typically recommended by people I don’t know, but whose point of view I really enjoy. They aren’t even necessarily part of my Facebook graph other than in the remotest possible sense.

  • Harsh Ajmera

    What dead? And when they see articles talking about Edgerank, they say “We never called it that”.

    Factors what Facebook agreed for News Feed was already there in market, they just didn’t gave a name to it. And to keep it complicated and confusing they cannot tell you all the factors of the algorithm

    Digital Insights

  • ajay

    lets see how much this facebook algo works
    Website Development Company in Delhi

  • Myerstown Sheds & Fencing

    EdgeRank as we know it, is dead. There’s no reason to argue, guys ;)

  • http://www.postplanner.com/ Scott Ayres

    In reality though “Edgrank” just became the commonly referred to name of the “Facebook news feed algorithm” it’s easier to say and I think people, namely marketers, will continue to use it to refer to algorithm. And that’s fine.

  • Elena Stanciu

    What would you recommend to a page owner nowadays: sign up for Edge Rank Checker or not? Is the data they provide still useful or is money thrown out of the window?

  • Mary

    The problem I find is that I don’t get many stories through after facebook’s had it’s way. I get between 5 and 10 posts an hour in my news feed – I’m sure my friends are more active than that. There are people I would love to see posts from who I’ve almost forgotten exist because facebook chooses to never show me. How can we interact with people if we never see their posts?

  • Maruthi Gowda

    Love your post and understood – Facebook increasingly prioritizing updates from close friends and family more than others. I happened to be helped by this ow.ly/q2WNy that says – This is its predictive analytics alrogithms at play, guessing which stories you’d be most interested in based on who you speak.