An interactive guide to Snapchat's ad formats
Click/tap on the boxes to reveal details
Sponsored Lens animations can be triggered when a person raises their eyebrows, opens their mouth, smiles or purses their lips into a kiss.
Event: Sponsored Geofilters can be placed around an event, like a concert or game, if they are an official sponsor or received approval from the event.
Shared Spaces: Sponsored Geofilters can be placed around locations with a lot of foot traffic, like airports and school campuses.
Chain: Sponsored Geofilters can placed around businesses' brick-and-mortar locations, like retail stores and restaurants.
National: Sponsored Geofilters can span an entire country to be tied to national occasions, like holidays.
On-demand: People and businesses can buy one-off geofilters for smaller events, like weddings and birthday parties, or individual locations, like a pop-up shop.
Snap Ads can be a simple video ad or can include attachments when people swipe up on the video.
Attachments
Article: Snap Ads in Publisher Stories can attach an advertorial that must feature at least one image, video or GIF.
App install: Snap Ads between Stories or in Publisher Stories can deep-link to an install page in Apple's or Google's app stores.
Long-form video: Snap Ads between Stories or in Publisher Stories can play a longer version of video.
Web view: Snap Ads between Stories or in Publisher Stories can open to a mobile web page, like an e-commerce site or a Google AMP page.