Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue

As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company’s share of the global advertising market will fall to fourth place — after Microsoft.

Google and Facebook will continue to be the top global advertising players, though Google far exceeds others in its overall share. Yet, even Google is under pressure from intensifying competition and the increasing “mobilization” of the internet.

global ad share

In mobile, Facebook has just under half of Google’s global ad share according to eMarketer. Twitter is number three, followed by YP and Pandora.

The company projects that, overall, mobile revenues will be $32 billion this year. In the U.S. eMarketer’s 2014 mobile forecast is a bullish $17.7 billion, which is a bit too aggressive in my view.

mobile ad share

More remarkably the firm estimates that eight US companies will control 80 percent of total global mobile ad revenue in 2014.

Related Topics: Channel: Mobile Marketing | Statistics: Market Share | Statistics: Spend Projections | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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