Facebook To Lose Three Electronic Arts Game Titles In June

facebook-fade-featuredEntertainment software developer Electronic Arts (EA) announced it will be retiring its Facebook games The Sims Social, SimCity Social and Pet Society on June 14, 2013.

While The Sims Social reportedly gained as many as 10 million daily active users (DAU) in 2011, EA reports that activity has fallen off for its once-popular titles. With social games moving from browser to mobile devices, Facebook confirmed earlier this year that it is focusing on more action games for hardcore gamers.

Currently, AppData reports The Sims Social and Pet Society at 500,000+ DAUs and SimCity Social at 100,000+ DAUs. Once these titles are retired, EA’s leading Facebook games will be Solitaire Blitz and Bejeweled Blitz.

The Sims Social

Related Topics: Channel: Industry | Facebook: Apps & App Center | Facebook: Business Issues | Social Media Marketing | Statistics: Popularity & Usage


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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