Facebook To Lose Three Electronic Arts Game Titles In June
Entertainment software developer Electronic Arts (EA) announced it will be retiring its Facebook games The Sims Social, SimCity Social and Pet Society on June 14, 2013.
While The Sims Social reportedly gained as many as 10 million daily active users (DAU) in 2011, EA reports that activity has fallen off for its once-popular titles. With social games moving from browser to mobile devices, Facebook confirmed earlier this year that it is focusing on more action games for hardcore gamers.
Currently, AppData reports The Sims Social and Pet Society at 500,000+ DAUs and SimCity Social at 100,000+ DAUs. Once these titles are retired, EA’s leading Facebook games will be Solitaire Blitz and Bejeweled Blitz.
Discover what's up in the business of marketing each Friday.