Ellen’s Record-Breaking Oscars Selfie Is Big Hit On Facebook, Too

There’s no question that Ellen’s selfie taken during the Oscars and surrounded by celebrities has set a new record on Twitter. But the picture has proven a huge hit on Facebook, too — rivaling Twitter’s figures and perhaps heading toward a Facebook record.

On Twitter, Ellen’s selfie has over 1.5 million retweets at the moment, well past the 887,000 record that was held by Barack Obama’s reelection tweet:

On Facebook, the picture was also shared on Ellen’s page and has just over 1 million likes, at the time of this story:

You can debate whether a retweet is worth more or less than a like and how much exposure each will generate.

I’d say it was pretty clear Ellen was playing live for the Twitter audience. She even announced mid-show that Twitter told her she’d broken the record.

But the high figure will give Facebook some strong ammunition that live TV plays a big role on its platform, as well — especially for photo to have generated so much attention while the show was still going.

On Facebook, Ellen’s not yet a record-breaker. As BetaTwentyOne noted to us on Twitter, Barack Obama’s reelection post has 4.4 million tweets, so Ellen would have to at least top that.

Related Topics: Channel: Social Media Marketing | Facebook | Oscars


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Avtar Ram Singh

    Interestingly enough, Barack Obama’s “Four More Years” FB post has 4.4 million likes.

  • http://texrat.net/ texrat

    That’s a winning photo for sure. Looked like fun for all.

  • http://www.brand.com/blog James R. Halloran

    Almost 3 million retweets! That’s incredible! And that is one hell of a photo!

  • http://lostpr.es/ David Iwanow

    Hmmm with something like 4-5 times the audience I would expect a far higher amount of Likes on the Facebook post. But one interesting piece of data that is missing is which post got the higher number of impressions/views?

  • Cardi Chievo

    Barack Obama’s reelection post has 4.4 million likes, not tweets!

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!