Email-Like Ads Go Live In Gmail Android App 4.6

The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of Android Police pointed out last week. Now the first signs of ads in the app have popped up.

As with the desktop, Sponsored Promotion ads appear above, but in line with regular emails in the Promotions tab. Here’s a first look at the ads in the Android app from Dutch blog Android World:


It’s not clear how wide spread the testing is or what regions the ads are appearing. A Google spokesperson wouldn’t comment other than to say, “We’re always experimenting with new features, but have nothing new to share at this time”.

If you’ve noticed fewer or no instances of the native-style ads in the Promotions tab on desktops recently, you’re not alone. However, I’m told nothing has changed on that front.

The Gmail Sponsored Promotion ads are in limited beta. Advertisers can request access through their Google reps.

Related Topics: Channel: Email Marketing | Email Marketing | Google | Google: Gmail


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Jyothi S

    Have noticed these ads in browser but not in mobile yet. Do you think it Is effective to activate this promotion campaign?

  • Noor Uz Zaman

    yes i think it is effective really thanks

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!