The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of Android Police pointed out last week. Now the first signs of ads in the app have popped up.
It’s not clear how wide spread the testing is or what regions the ads are appearing. A Google spokesperson wouldn’t comment other than to say, “We’re always experimenting with new features, but have nothing new to share at this time”.
If you’ve noticed fewer or no instances of the native-style ads in the Promotions tab on desktops recently, you’re not alone. However, I’m told nothing has changed on that front.
The Gmail Sponsored Promotion ads are in limited beta. Advertisers can request access through their Google reps.