Email-Like Ads Go Live In Gmail Android App 4.6

The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of Android Police pointed out last week. Now the first signs of ads in the app have popped up.

As with the desktop, Sponsored Promotion ads appear above, but in line with regular emails in the Promotions tab. Here’s a first look at the ads in the Android app from Dutch blog Android World:

android-gmail-app-ads-androidworld

It’s not clear how wide spread the testing is or what regions the ads are appearing. A Google spokesperson wouldn’t comment other than to say, “We’re always experimenting with new features, but have nothing new to share at this time”.

If you’ve noticed fewer or no instances of the native-style ads in the Promotions tab on desktops recently, you’re not alone. However, I’m told nothing has changed on that front.

The Gmail Sponsored Promotion ads are in limited beta. Advertisers can request access through their Google reps.

Related Topics: Channel: Email Marketing | Email Marketing | Google | Google: Gmail

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • Jyothi S

    Have noticed these ads in browser but not in mobile yet. Do you think it Is effective to activate this promotion campaign?

  • http://www.iteducations.com/ Noor Uz Zaman

    yes i think it is effective really thanks
    http://www.iteducations.com

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