• http://www.dmgerbino.com/ dmgerbino

    The “win-back” is an old school successful direct marketing tactic. It is a must have tactic for all email marketers. The ideas expressed in this article and “Related Entries” are outstanding. For those companies with large email lists, another win-back tactic to try is email retargeting and if you have the data on your customers CRM retargeting. Find out more here: https://retargeter.com/blog/retail/crm-retargeting-can-win-customers-back

  • AJS

    You stated “The inbox placement rates for companies employing win-back campaigns
    stood at 92% — a high number that shows that most inactive subscribers
    are receiving the win-back campaign in their inboxes.”

    What tool did you use to track email delivery in their inbox? Thanks in advance!