EMarketer Hikes Its Twitter Ad Revenue Estimate 50 Percent Higher

Twitter’s worldwide ad revenue is expected to reach $807.5 million by 2014 according to a new eMarketer projection. That’s a 50 percent hike over its estimate from earlier this year. Ultimately, eMarketer estimates that Twitter will account for 12.7 percent of all US social advertising revenues by 2014 — up from 5.5 percent last year. […]

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twitter-money-200pxTwitter’s worldwide ad revenue is expected to reach $807.5 million by 2014 according to a new eMarketer projection. That’s a 50 percent hike over its estimate from earlier this year.

Ultimately, eMarketer estimates that Twitter will account for 12.7 percent of all US social advertising revenues by 2014 — up from 5.5 percent last year.

eMarketer is now estimating Twitter ad revenues to grow from $288.3 million this year to $545.2 million in 2013, and ultimately to $807.5 million by 2014. These estimates would represent year-over-year gains of 89 percent and 48 percent over the next two years.

twitter-ad-estimate

That’s a significantly higher estimate than eMarketer projected in January. In that report, eMarketer pegged Twitter’s worldwide ad revenue to reach $540 million by 2014.

The new eMarketer estimate is also more in line with a Bloomberg report this summer citing two sources that estimated as much as $1 billion in Twitter ad revenues by 2014.

Twitter has ramped up its advertising program and products over the past several months, going after both big and small businesses — and even everyday Twitter users. Its self-serve small business ad platform began with a small test of American Express users, but has since opened up much more widely (it’s still invite-only, though). Twitter ads have been extended to mobile devices, and advertisers have several new targeting options — including platform- and geo-based.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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