EMarketer: More Companies Using Real-Time Marketing As Social Media Analytics Improve

EMarketer reports that many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or respond to comments via their social media pages.

According to the report, 53 percent of the marketers surveyed plan to make greater use of real-time data in their 2013 marketing campaigns.

use of real-time data in marketing campaigns in 2013

Also, in the eMarketer report, many big brands including Cisco, Dell, McDonald’s and SAP share how they are using social analytics to make on-the-fly decisions, modifying marketing efforts and developing marketing content around topics that are trending on social media streams.

In the eMarketer article, Gordon Evans, vice president of product marketing at Salesforce.com, emphasizes the importance of integrating real-time data into a company’s overall marketing direction, stating, “The brands that listen in real time and take advantage of that information to either readjust their campaigns or respond to commentary or customer service issues are the brands that are being successful in social.”

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Social Media

Sponsored


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!