Enterprise Social Media Management Software 2014: A Marketer’s Guide – Now Updated

Trying to manage social media within an enterprise organization? If so, you’re probably using some sort of software tool to help automate the process. As large organizations continue to embrace social media, it’s virtually impossible to be effective without using some sort of software platform to manage and analyze your efforts.

Enterprise_Social_Media__Mgmt_SoftwareThe choices of software platforms are many and varied: do you go with a large platform that’s part of an integrated marketing suite, or do you go with something smaller that might be more in line with your department’s needs?

Are you using a legacy software that you have outgrown? Or is management reviewing its options?

Marketing Land’s sister site, Digital Marketing Depot, has recently released the 3rd edition of the popular report, Enterprise Social Media Management Software 2014: A Marketer’s Guide.

The report – like the other Market Intelligence Reports from Digital Marketing Depot – is designed to help marketers break down the decision-making process when it comes to adopting marketing technology. It address questions such as:

  • What do these tools do?
  • How can they help me and my organization – which one’s best for me?
  • What’s going on in the overall marketplace for this software?
  • Who are the leading vendors and what capabilities do they provide?
  • How do I get started in the process for identifying and adopting this software?
  • What’s it likely to cost for my organization?

Find out how the explosion in video content is affecting social media and social media management; why mobile optimization has become a must-have (vs. nice-to-have) capability; and, what the social networks have done in the past year to improve social analytics. The report includes profiles of 16 vendors and the products/services they offer.

Get your copy of Enterprise Social Media Management Software 2014 now. It’s free in exchange for some registration information.

Related Topics: Channel: Social Media Marketing | SMX & DMD Alerts

Sponsored


About The Author: is a news and information site covering internet marketing, marketing issues and the online marketing industry. Special site announcements and occasional sponsor messages are posted by Marketing Land.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!