If you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it’s virtually impossible to manage an effective social program without some kind of software assistance. The good news is that over the past year, social media management tools for the enterprise have become robust and reliable.
Marketing Land’s sister site, Digital Marketing Depot, regularly takes deep dives into areas we can’t always cover in depth while we’re keeping up with the rapid change of news in the industry. If you’re involved with enterprise social media projects, I’d recommend checking out their most recent guide, Enterprise Social Media Management Software 2013: A Marketer’s Guide.
The second edition of this guide, overseen by Consulting Editors Tamar Weinberg from Techipedia, Analise Kaylor of Intrapromote, and Monica Wright, Marketing Land and Search Engine Land’s Director of Community, explores the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management.
The guide answers crucial questions for anyone evaluating social media management software platforms, such as:
- Who are the key players in enterprise social media management software?
- What do you need to look for in a social media management software solution?
- How are recent social media and marketing trends affecting the growth in this market?
The guide draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading social media management software vendors, Internet marketers currently using social media management software and leading social media marketing experts and practitioners.
Here’s a look at the top-level table of contents. Each section is packed with data, analysis and charts exploring each topic in depth:
Section I: Market Overview
Section II: Enterprise SMMS Market Trends
Section III:Enterprise SMMS Platform Capabilities
Section IV: Choosing an SMMS Platform
Section V: More than 20 Leading Vendor Profiles
The guide is free – you just need to fill out a quick form to access the download link.
Digital Marketing Depot offers a number of free reports, whitepapers and other resources related to social media. Be sure to check out the Digital Marketing Depot – Social Media Resource Library to mine this wealth of valuable information.