ESPN Scores Big Traffic Win With World Cup Clips Integrated Into Google Search

ESPN is getting prime position at the top of Google’s search results for World Cup-related searches, thanks to a new deal that will list ESPN video highlights alongside scores and other match information.

Here’s how it works. Google is showing special boxes at the top of its search results for queries about the World Cup and related information, like this:

Searchers who go into the timeline for a particular match will see video clips showing up:

Google World Cup ESPN video

Clicking on the clips takes searchers off Google and over to the ESPN FC website where the video is hosted:

ESPNFC screen shot

The deal will surely drive a substantial amount of traffic to ESPN’s website, giving ESPN prominent placement within Google’s World Cup search results. However, according to a Recode report, there’s no money exchanging hands for the placement, nor are Google and ESPN splitting any ad revenues generated by the searches.

Related Topics: Channel: Video | Google: Business Issues | Top News | Video | World Cup

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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