Microsoft’s change happened on October 19. It was announced with little notice to consumers. Despite allowing for cross-platform sharing in the way privacy changes at Google allowed earlier this year, it attracted virtually no press attention nor that of regulators.
In contrast, Google’s change drew heavy attention the day it was announced and which continued on. Ten days after the announcement, and still well ahead of it actually being implemented, the EU demanded Google halt the changes. Google continued ahead, causing the EU in October to again demand changes or face possible action within months.
I documented this massive difference in reaction to Google and Microsoft for doing the same things in my story from October:
Now, apparently, the EU does care. Bloomberg is reporting that EU privacy regulators have sent a formal letter to Microsoft saying it will review if the changes expose users to new risks and meets EU notification standards.
About a week after the Microsoft changes went live in October, the EU did say it would examine them but suggested they were somehow far different than Google’s. From the Bloomberg story then:
In the US, no regulatory bodies or public official have expressed any type of concern, that I’ve seen.
- Microsoft Slams Google Privacy Changes With “Putting People First” Ad Campaign
- No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check
- Europeans, EPIC Bring More Scrutiny To Google Privacy Changes
- Survey: Nearly 80% Trust Google As Much Or More Than A Year Ago
- Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care