EU Regulators “Plan To Take Action” Against Google Privacy Policy

google-privacy-200When it comes to the issue of privacy, it seems that Google and Europe are on opposite sides of an ocean, metaphorically speaking. Reuters reports this morning that frustrated European authorities “plan to take action” against Google for its failure to satisfy them regarding its consolidated privacy policy.

Google has maintained that its privacy policy conforms to all European laws and regulations. Privacy regulators from France and across Europe have heavily criticized the “consolidated” Google privacy policy and say it overreaches. However, they’ve stopped short of declaring it “illegal.”

In March 2012, Google combined its many and varied privacy policies into one. Google argued this change benefitted users by distilling a complicated and potentially contradictory array of policies into a simplified approach that was easier to understand. It also allowed Google to use data across its network for any purpose, including ad targeting or product development.

The Europeans, and specifically France’s National Commission for Computing and Civil Liberties (CNIL), focused on that pooling or aggregation of user data under the new policy and asked Google a series of questions about how data would be used by the company and whether users were notified accordingly.

In a letter issued last October, CNIL, on behalf of European data protection authorities, laid out a number of concerns to Google CEO Larry Page. Among them, CNIL said Google had failed, during the investigation, to address key questions regarding data usage and user consent:

Google’s answers have not demonstrated that your company endorses the key data protection principles of purpose limitation, data quality, data minimization, proportionality and right to object. Indeed, the Privacy policy suggests the absence of any limit concerning the scope of the collection and the potential uses of the personal data . . . 

Additionally, the investigation unveiled several legal issues with the new privacy policy and the combination of data. Firstly, the investigation showed that Google provides insufficient information to its users (including passive users), especially on the purposes and the categories of data being processed . . .

Secondly, the investigation confirmed our concerns about the combination of data across services. The new Privacy Policy allows Google to combine almost any data from any services for any purposes. Combination of data, like any other processing of personal data, requires an appropriate legal ground and should not be incompatible with the purpose for which these data were collected. For some of the purposes related to the combination of data and which are further elaborated in the appendix, Google does not collect the unambiguous consent of the user . . . 

Google was given roughly four months to adopt or address CNIL’s recommendations. According to CNIL Google has declined to do so, holding to its position that its privacy policy respects European law. Google says, however, it has taken steps to address Europe’s concerns.

Reuters quotes European authorities who characterize Google’s policy as “high risk” (for individuals). The Reuters article adds that the various European privacy regulators have established a “working group” and will offer a coordinated response by this summer.

What that “response” or “action” might be is unclear, although fines are one possibility.

Below is the text of CNIL’s letter to Google CEO Larry Page from October, 2012.

Related Topics: Channel: Industry | Google: Critics | Google: Legal | Google: Privacy | Legal: Privacy | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!