Euro 2012 Sets New Twitter Sports Activity Record

twitter-soccerAnother major international soccer (football) tournament … another Twitter record for tweet activity.

Sunday’s Euro 2012 championship match — a 4-0 Spain victory over Italy — set a new record with 15,358 tweets per second (TPS). Twitter says activity hit that level when Spain scored its fourth goal. Overall, the final match produced 16.5 million tweets around the world.

The new TPS record breaks the mark set in April during the Champions League semifinal between Barcelona and Chelsea.

(Stock image via Shutterstock.com. Used under license.)

Related Topics: Channel: Strategy | Statistics: Popularity & Usage | Twitter: Statistics


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

Marketing Day:

Get the top marketing stories daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Marketing Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Learn a lot from reading Marketing Land and Search Engine Land? Attend our conferences!

Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether you're a seasoned expert or just starting out.

Click to watch SMX conference video

Join us at an upcoming SMX event: