Under the new rules, internet companies such as Google, Facebook and Yahoo would have to ask users whether they can store and sell their data to other businesses, such as advertisers, which is source of almost all their income.
Internet users can also ask for their data to be deleted from websites for good, the so-called “right to be forgotten.”
The ability to use individual data for ad targeting and “retargeting” (in the Google Display Network) could be significantly burdened by new disclosure and opt-in requirements. Right now “interest-based targeting” on the Google Display Network is an opt-out. The new European rules would impact Facebook and all other online entities that store and use personal information for ad targeting or other purposes.
- Our approach to privacy has not changed.
- Google users continue to have choice and control.
- We’re not collecting any new or additional data about users.
- We are not selling our users’ data.
- Our users can use as much or as little of Google as they want.
- We will continue to offer our data liberation tools.
The full letter is available on Google docs.
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