Everything you need to know about SEO, published jointly with Search Engine Land every Thursday.
Evaluating Link Quality For SEO Campaigns
What's the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria.
Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important.
BrightEdge conducted a study that showed organic search directs the majority of traffic online. And links drive rankings in organic search. If search is important to your business — and it should be — links need to be a marketing KPI in 2016.
But not every link is created equal. If you’re using links as a KPI in your online marketing, you’ll need to be able to evaluate link quality. Pursuing real, worthwhile links is paramount to search success.
Penguin Update Coming (Hopefully) Soon
Google has indicated that the next Penguin update should happen sometime this year.
With Penguin approaching, it’s a good time to evaluate link quality, including what’s already in your current backlink profile.
Although it’s likely too late now to avoid a Penguin devaluation if you have a fair amount of toxic links, the sooner begun the sooner done. Google has confirmed that Penguin will become a real-time algorithm, meaning if you do the cleanup work now, a relatively quick recovery might be possible.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.