Despite its reputation as a female-dominated social network — or perhaps because of that? — every team in Major League Baseball is now actively using Pinterest.
All 30 MLB teams also have official pages on Google+ and officials blogs on Tumblr. And the league itself also has an official presence on all three social networks.
The league and all of its teams have already been active on Facebook and Twitter for some time now, but only recently expanded its collective social media footprint to Pinterest, Google+ and Tumblr.
The league has created a “social media clubhouse” at MLB.com/connect, with links and information about each of the league’s social network accounts. There’s no team directory that I can find, but every official team website advertises the full range of social media accounts near the bottom of the page — like this example from the Philadelphia Phillies website.
The Pinterest presence is the most intriguing one to me because of the reportedly heavy female demographic there. (Some reports have estimated Pinterest’s user base as 80 percent women.)
Some teams are already doing well for themselves on Pinterest. As I type this, the Milwaukee Brewers have attracted the biggest audience with its 906 followers. The team also has a substantial profile that currently counts 18 different boards.
Despite its 18 boards, the Brewers don’t have the most pins. Based on my unofficial count, that honor belongs to
the best team in baseball my hometown Seattle Mariners, who’ve added 168 pins to its account so far. At the other end of the spectrum are teams like the worst team in baseball New York Yankees and Toronto Blue Jays, both of whom have a mere 27 pins to date.
What About Other Sports Leagues?
In my unofficial (and manual) checking, I found several teams from each of the major sports leagues using Pinterest and/or Google+. (Finding sports teams from other leagues was a challenge and I came up empty.)
The NBA has also been active social media participants, and the entire league has official pages on Google+ — with the exception (as far as I can tell) of the New Jersey Nets. Some, but not all, NBA teams also have official pages on Pinterest.
Many NFL teams are active on both Google+ and Pinterest, but not all.
Likewise, there are several NHL teams on Pinterest, but many haven’t created any boards or added any pins yet.
Bottom line: Major league baseball is leading the way so far when it comes to social networking beyond Facebook and Twitter.