Everybody Loves Google; Only One-Third View Twitter Favorably

heart-iconGoogle is the most popular major tech company in America, slightly besting Apple, while Facebook lags far behind those two. Twitter polls the worst of the four, with only about one-third of Americans saying they view the company favorably.

The data comes from a recent ABC/Washington Post poll of 1,007 U.S. adults that asked the question:

Overall, do you have a favorable or unfavorable impression of (ITEM)? Do you feel that way strongly or somewhat?

Only four tech companies were included in the poll, and Google bested Apple with 82 percent overall favorability compared to Apple’s 74 percent.


The Google figure is similar to the survey we recently ran using Google’s own Consumer Surveys product; in that survey of 1,500 people, nearly 80 percent said they trust Google as much or more than they did a year ago.

What’s Up With Twitter?

In the ABC/WaPo poll, only 34 percent say they view Twitter favorably and 36 percent view the company unfavorably. But maybe the most telling number is that 31 percent had no opinion — a stat that suggests many adults aren’t familiar enough with Twitter to have a positive or negative view. Twitter’s “no opinion” number jumps to 51 percent of senior citizens who answered the question.

Not to put too much weight on one survey question, but this does seem to suggest that, despite Twitter’s increasing presence in some areas (Super Bowl ads, for example), it still has a long way to go to reach the awareness levels that Facebook, Apple and Google have.

(tip VentureBeat)

(Stock image via Shutterstock.com. Used under license.)

Related Topics: Apple | Channel: Mobile Marketing | Facebook | Google | Statistics: Online Behavior | Twitter


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Jelly Jim

    Perhaps it’s a reflection of how people feel about Twitter’s *users*, rather than the business itself?

  • http://www.afmarcom.com/ Angelique

    I suspect that most of the people who say they view Twitter unfavorably are referring to their disinterest in using it, rather than their dissatisfaction.

  • Matt McGee

    I’d agree with that, Angelique. That and perhaps just a statement about their lack of familiarity with it.

  • http://www.facebook.com/johnadamalvino Serpholic Serphoic

     I suggest that in India the twitter is used in a huge amount of users but facebook and google also the most so, overall the most users used google and facebook.

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