Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out and “pulling” in product information through search engines, social media and other channels. Half of shoppers they’re better informed about products than store associates selling those items.
The folks at Adecco have made an infographic with some stats on the “push-to-pull” shift that has been happening, from the change in media consumed, to new shopping habits, the growing importance of social and how the marketing job market is playing catch-up. Most digital marketers say they lack formal training and learn on the job.
Want the infographic for yourself? You’ll find it here: The Evolution Of The Perfect Marketing Department.