Infographic: The Evolution Of The Marketing Department From “Push” To “Pull”

Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out and “pulling” in product information through search engines, social media and other channels. Half of shoppers they’re better informed about products than store associates selling those items.

The folks at Adecco have made an infographic with some stats on the “push-to-pull” shift that has been happening, from the change in media consumed, to new shopping habits, the growing importance of social and how the marketing job market is playing catch-up. Most digital marketers say they lack formal training and learn on the job.

Adecco-marketing.3-744

Want the infographic for yourself? You’ll find it here: The Evolution Of The Perfect Marketing Department.

Related Topics: Channel: Industry | Infographics | Internet Marketing Industry: Stats

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  • http://www.customer-rivet.com/ Sid Heroor

    Inbound marketing is definitely the way to go but that doesn’t mean there is no role for outbound marketing. All the items listed in outbound (Newspaper, Radio, TV) is essentially an advertising play and it’s death isn’t around the corner. Outbound is going to evolve. There will be a value for it but its not going to be in form that it exists today. Perhaps it will change to a more ‘long sell’ format.

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