• http://www.customer-rivet.com/ Sid Heroor

    Inbound marketing is definitely the way to go but that doesn’t mean there is no role for outbound marketing. All the items listed in outbound (Newspaper, Radio, TV) is essentially an advertising play and it’s death isn’t around the corner. Outbound is going to evolve. There will be a value for it but its not going to be in form that it exists today. Perhaps it will change to a more ‘long sell’ format.