• http://www.facebook.com/wes.hershman Wes Hershman

    Awesome article, Mr. Dinan. I think your assessment of display ads and the more urgent, call-to-action experience they engender in the mobile channel is spot-on. Display ads do, indeed, need to evolve and cater to engaged mobile consumers, and I don’t think we’re too far off from seeing the industry move down this road, especially when it comes to young, up and coming ad networks like Airpush, Millennial Media, Tapjoy, etc. They get it and are doing something about it – http://www.examiner.com/article/the-young-guns-of-mobile-advertising-proving-most-effective