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Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who wouldn’t welcome a truly responsive and local experience within Google Maps?
If you’re like me, then Google’s recent announcements for local businesses are good reason to celebrate. These revamped Maps ads are primarily focused on helping local businesses drive more traffic to their physical locations. According to Google, its new Maps ads will help businesses increase their visibility at times when consumers are specifically searching for somewhere to shop or eat.
As a consumer, marketing professional or business owner, why should you be excited about these new Google Maps ads? Because they’re valuable to both consumers and business owners: The new ads will not only help consumers find the businesses they’re looking for, they’ll also get additional information about each business. The ads are designed to give local businesses additional opportunities to feature their brands with the goal of increasing traffic, particularly when consumers are searching on a mobile device.
For example, if a consumer is driving on the freeway following a Google Maps route and desperately needs a caffeine fix, they could look for a “coffee shop near me” in the Google Maps app search bar. A coffee shop that paid to have an ad appear would come up first in the search results list, and its logo would appear on the map in its physical location.
These company logos, also called promoted pins, are one of the most exciting new features. If this isn’t enough to make you jump for joy, please take a few moments to explore in greater detail the following four reasons why Google’s new Maps ads will thrill you.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.