So far the Open Graph has been a boon for apps as users can auto-post and share without a second thought given. Well this week Facebook announced a new shared parameter that will help users cut through the inevitable noise that the Open Graph (and auto-posting) causes. Instead of having an action within an app fall into one’s ticker, the new explicitly shared update will appear as if a user entered the post directly within Facebook.

This new parameter was designed to be mainly used for items that users would want to be sharing on Facebook, not low-signal activities like in-game purchases, listening to songs or following/friending. The examples Facebook gave are:

• User created photos
• Location sharing
• User created messages

For more information see the official Facbeook announcement and technical information around explicit sharing.

Related Topics: Channel: Social Media | Facebook | Facebook: Apps & App Center | Social Media Marketing | Top News

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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