So far the Open Graph has been a boon for apps as users can auto-post and share without a second thought given. Well this week Facebook announced a new shared parameter that will help users cut through the inevitable noise that the Open Graph (and auto-posting) causes. Instead of having an action within an app fall into one’s ticker, the new explicitly shared update will appear as if a user entered the post directly within Facebook.
This new parameter was designed to be mainly used for items that users would want to be sharing on Facebook, not low-signal activities like in-game purchases, listening to songs or following/friending. The examples Facebook gave are:
- User created photos
- Location sharing
- User created messages