Export Your Google AdPlanner Data Now: AdWords Display Planner To Take Over Next Month

Google has announced that it’s rolling up AdPlanner and the Contextual Targeting Tool and Placement Tool into the new Google Display Planner. The consolidation is designed to unify the process of researching, planning and launching campaigns on the Google Display Network. The Contextual Targeting Tool and Placement Tool will be sunsetted in the next few […]

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Google has announced that it’s rolling up AdPlanner and the Contextual Targeting Tool and Placement Tool into the new Google Display Planner. The consolidation is designed to unify the process of researching, planning and launching campaigns on the Google Display Network.

The Contextual Targeting Tool and Placement Tool will be sunsetted in the next few days.

Google Display PlannerUnlike AdPlanner, which users could access with any Google account, Display Planner requires an AdWords account. (Google made the same move with the recent switch from the Keyword Tool to Keyword Planner.) AdPlanner will be cut in early September, so now is the time to export any media plans and site lists you want to keep.

Google has published a guide to the Display Planner for AdPlanner users to make the transition.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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