• http://www.soundviewgroup.com/ Seth Baum

    The pace of firms to put together a full service offline tv and digital video (programmatic) offering to advertisers through acquisition feels like it began with AOL and adap.tv and right through to Convertro, adometry, all the adobe acquisitions – its a race to own video buying on a single platform but with a Performance Marketing / DR optimization and Big Data cherry on top. And national cable TV is the biggest attribution and reporting wildcard.