Face-Making Contest Calls Attention To Plight Of Children In Warzones

booth_game_stream

Here’s a heartwarming campaign for a good cause. To call attention to the strife children experience while growing up in war zones such as Palestine, Right to Pay and War Child Holland — which both teach kids how to cope with their feelings through sports, games and other means — teamed with Amsterdam-based ACHTUNG to create a face-making contest.

The agency launched a digital campaign that invited people to make crazy faces that match four different emotions. Using face recognition technology, the webcam automatically takes a picture when the right emotion is mimicked.

Kicking off the campaign, Dutch schoolchildren and Palestinian kids had the opportunity to make faces to each other through a live internet connection. It showed that emotions are universal, regardless to living standards, culture, health or wealth.

The public was able to engage in the game as well by visiting a stand-alone website where they are asked to share their crazy faces on social media channels and help raise awareness for the cause.

The photos of Dutch and Palestinian children making faces will go on full display at an interactive exhibition later this year.

booth_pics_selection

 

Have you seen a great piece of creative that’s worthy of sharing? If so, we’d love to highlight it here. Please send submissions to cod@marketingland.com.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!