Here’s a heartwarming campaign for a good cause. To call attention to the strife children experience while growing up in war zones such as Palestine, Right to Pay and War Child Holland — which both teach kids how to cope with their feelings through sports, games and other means — teamed with Amsterdam-based ACHTUNG to create a face-making contest.
The agency launched a digital campaign that invited people to make crazy faces that match four different emotions. Using face recognition technology, the webcam automatically takes a picture when the right emotion is mimicked.
Kicking off the campaign, Dutch schoolchildren and Palestinian kids had the opportunity to make faces to each other through a live internet connection. It showed that emotions are universal, regardless to living standards, culture, health or wealth.
The public was able to engage in the game as well by visiting a stand-alone website where they are asked to share their crazy faces on social media channels and help raise awareness for the cause.
The photos of Dutch and Palestinian children making faces will go on full display at an interactive exhibition later this year.
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