In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics.

Among the most interesting:

• Facebook users create 3.2 billion likes and comments every day.
• Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google’s 3:20. (These are desktop-only hours.)
• Of Facebook’s 955 million monthly active users, 58 percent visit the site daily.
• Facebook’s 543 million monthly active mobile users represents 67 percent y-o-y growth.

There are also a lot of ad-related stats included, all of which have been published via infographic. Facebook watchers will surely have seen some of the stats before; they come from the company’s own legal/SEC filings as well as various sources including comScore and Nielsen.

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Social Media Marketing | Statistics: Social Media

About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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