In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics.
Among the most interesting:
- Facebook users create 3.2 billion likes and comments every day.
- Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google’s 3:20. (These are desktop-only hours.)
- Of Facebook’s 955 million monthly active users, 58 percent visit the site daily.
- Facebook’s 543 million monthly active mobile users represents 67 percent y-o-y growth.
There are also a lot of ad-related stats included, all of which have been published via infographic. Facebook watchers will surely have seen some of the stats before; they come from the company’s own legal/SEC filings as well as various sources including comScore and Nielsen.