Facebook’s 558 Million Video Views In February Is Its All-Time High [comScore]

Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings.

For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and AOL with 570 million video views. Facebook is near the bottom when it comes to engagement, with an average of 19.9 minutes per viewer (MPV) during February. The only Top 10 video site with lower engagement is Amazon at 12.6 MPV.

comscore-video-feb2-13

Facebook video views wasn’t the only online video record last month. ComScore says Google/YouTube set a new high with more than 2.2 billion video ads delivered in February — almost a quarter of the overall 9.9 billion video ads that were shown during the month.

Related Topics: Channel: Video | Facebook | Facebook: Statistics | Statistics: Market Share | Video

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://twitter.com/HowieGoldfarb HowieG

    So in essence US Facebook users spend 4+ hrs watching TV per day and less than 1 min per day on Facebook. Or rounded down…zero.

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