Facebook Accounted For 9 Percent Of US Internet Visits In April, Hitwise Says

facebook-logo-squareWith Facebook’s gazillion-dollar* IPO inching closer, Experian Hitwise has shared a number of statistics that provide something of a snapshot about the site and its audience.

One of the numbers that stands out is that nine percent of all U.S. internet visits last month were to Facebook. Hitwise says Facebook is averaging more than 229 million visits per day — that’s about 1.6 billion visits per week — so far in 2012.

And it’s an extremely loyal audience: 96 percent of Facebook’s visitors in April were returning to the site — i.e., they had also visited the site at least once in the previous 30 days.

You want page views? Hitwise says Facebook has delivered more than 400 billion page views (U.S. only) so far in 2012, and the site accounts for about one of every five internet page views in the U.S.

When Facebook goes public on Friday, the IPO is expected to be priced between $34 and $38 per share. This week, it appears to be those financial numbers that matter the most.

* a slight exaggeration on my part

Related Topics: Channel: Strategy | Facebook: Statistics | Statistics: Popularity & Usage | Statistics: Social Media | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.brickmarketing.com/ Nick Stamoulis

    There is no denying that Facebook is the 800 pound gorilla of social networking sites; I think we can all agree to that. I wonder what the breakdown is of people visiting their own profiles vs. a company/brand page?

  • http://www.webstatsart.com/ Webstats Art

    Facebook will change the internet landscape even more after the IPO. Just wait!

  • yashvi burra

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