Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]

Facebook advertising is continuing to show strong results for advertisers. That’s according to facebook-logoKenshoo Social which released its Q2 review of Facebook advertising this week. The stats  show substantial performance increases across all key metrics.

Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through rates rise 18.5 percent with total clicks increasing by 16.5 percent in Q2 compared to Q1 this year.

Engagement rates beyond the click shot up as well. Conversions rise 56.9 percent and revenue increased by 28.3 percent in Q2 compared to Q1.

Todd Herrold, senior director, product marketing for Kenshoo Social says the gains are due in part to advertisers becoming savvier about Facebook as well as improvements made by Facebook itself.

“Facebook has been steadily optimizing its ad units and launching new ad targeting products designed specifically for direct response, including Custom and Lookalike Audiences, Partner Categories and the Facebook Exchange (FBX).”

The results included both ads served through Facebook’s retargeting platform, FBX, as well as traditional Facebook campaigns.

Related Topics: Channel: Display Advertising | Display Advertising | Facebook: Advertising | Facebook: Facebook Exchange | Social Media Marketing: Advertising | Top News

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!