Facebook advertising is continuing to show strong results for advertisers. That’s according to Kenshoo Social which released its Q2 review of Facebook advertising this week. The stats show substantial performance increases across all key metrics.
Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through rates rise 18.5 percent with total clicks increasing by 16.5 percent in Q2 compared to Q1 this year.
Engagement rates beyond the click shot up as well. Conversions rise 56.9 percent and revenue increased by 28.3 percent in Q2 compared to Q1.
Todd Herrold, senior director, product marketing for Kenshoo Social says the gains are due in part to advertisers becoming savvier about Facebook as well as improvements made by Facebook itself.
“Facebook has been steadily optimizing its ad units and launching new ad targeting products designed specifically for direct response, including Custom and Lookalike Audiences, Partner Categories and the Facebook Exchange (FBX).”
The results included both ads served through Facebook’s retargeting platform, FBX, as well as traditional Facebook campaigns.