Facebook Events Now Come With Insights For Reach, Views & Connections

Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are performing. A Facebook spokesperson confirmed today that the company has added Insights for Events: This is the first step toward helping Pages gain a better understanding of what’s working and not working when promoting their events. These […]

Chat with MarTechBot

Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are performing. A Facebook spokesperson confirmed today that the company has added Insights for Events:

This is the first step toward helping Pages gain a better understanding of what’s working and not working when
promoting their events. These insights include reach, views and connections. Events created starting July 24 will be able to view
insights in the right-hand column of the event page.

Among the first to notice the new feature was Sandro Galindo of Shoreway Media, who sent a screen grabs from several events created by a client. Here’s one from a Pittsburgh movie theater:

facebook-event-insights


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Martin Beck
Contributor
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Get the must-read newsletter for marketers.