Facebook Adds More Targeting Power To Lookalike Audiences

facebookFacebook announced today it is adding more targeting capabilities to lookalike audiences.

Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs.

The expanded targeting options will give advertisers more opportunities to scale their campaigns while still maintaining a fair amount of targeting control.

Here’s the rundown of the new options:

Similar To Website Purchasers– Use data from either the Facebook Conversion Pixel or the Custom Audiences for Websites pixel to reach people who are similar to those who previously made purchases on an advertisers’ website.

Similar To Mobile App Users – Create lookalike audiences based on people that have used a mobile app in specific ways such as people who’ve downloaded songs from their music app or have made purchases via their shopping app in the past.

Similar To Facebook Page Fans – Increase the number of fans connected to an advertiser’s Page by creating lookalike audiences based on current fans.

The new features are available globally to all advertisers via Power Editor.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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