Facebook Adjusts News Feed Algorithm To Serve People More Relevant Video

Facebook announced today a News Feed algorithm change that is intended to show more relevant video to users.

Now instead of considering likes, comments and shares to rank a video’s popularity, Facebook will also take into account whether and how long a video is viewed.

“People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed,” Facebook wrote in a blog post. “Conversely, people who tend to skip over videos without watching them should expect to see fewer videos.”

The change applies to videos uploaded directly to the Facebook platform. Videos linked from other sites, such as YouTube and Vimeo, already were ranked using similar metrics.

In testing, Facebook said, the change resulted in users watching more video, which coincides with an overall increase of video viewing on the network with twice as many people watching video on Facebook than did six months ago.

Now the popular videos will be served more often and more prominently to more people, making it even more important for marketers to pay close attention to video metrics. Not coincidentally, no doubt, Facebook upgraded its video metrics for Pages last month to include duration of view and audience retention.

Related Topics: Channel: Social Media Marketing | Facebook | Top News | Video


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!