Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo]

facebookBy nearly all accounts, e-commerce had a banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads.

Ad spend on Facebook rose 101 percent among compared to Q3. Holiday competition drove up costs with cost-per-click (CPC) rising 21 percent, and CPM rates increasing by 33 percent from Q3.

Ad efficiencies increased despite the heavier competition, however. Facebook ad click-through rates rose 10 percent in the Q4 shopping season from the third quarter. Ad impressions were up 51 percent and clicks up 66 percent.

Revenue attributable to Facebook ads rose 60 percent from Q3.

Facebook Ad Performance Q4 2013 Kenshoo Social

Related Topics: Channel: Social Media Marketing | Display Advertising | Facebook | Facebook: Advertising | Social Media Marketing: Advertising

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • Pat Grady

    Safe to assume this includes FBX?

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