Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps

fb-biz-manager

Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface.

As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team and partners.

It’s still not clear how big an advertiser you need to be to be granted access by Facebook. The company’s release today stated that the tool is available to a limited amount of U.S. advertisers and that it would be made available internationally within a few weeks.

We’ve asked Facebook for more information about how to get the tool and will update if we get a response.

Postscript [April 28, 2:58 p.m.]: Facebook responded but didn’t add much to what we know. A spokesperson said those interested in getting the tool should contact their Facebook sales representative. If you don’t have a sales rep, submit your email at the bottom this page — https://business.facebook.com/ — to be notified when it’s available to you.

Meanwhile, here’s a detailed breakdown of Business Manager permission features from Facebook’s FAQ:

Business Manager:

  • Business Admin: Can manage all aspects of the business settings, including modifying or deleting the account and adding or removing people.
  • Business Employee: Can see all of the information in the business settings but can’t make any changes.

Ad Accounts:

  • Ad Account Admin: Can manage all aspects of campaigns, reporting, billing and account permissions, and can set ad account spending limits. Ad account admins can also associate business payment methods.
  • Ad Account Advertiser: Can see and edit ads and set up ads using the payment method associated with the ad account.
  • Ad Account Analyst: Can see ad performance.

Pages:

  • Page Admin: Can manage Page roles, send messages and post as the Page, create ads, and view insights.
  • Page Editor: Can edit the Page, send messages and post as the Page, create ads, and view insights.
  • Page Moderator: Can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights. Page moderators can’t post as the Page.
  • Page Advertiser: Can create ads for the Page and view insights. Page advertiser’s can’t post as the Page.
  • Page Analyst: Can view insights. Page analysts can’t post as the Page.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Pages | Social Media Marketing | Top News

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • http://johnfschuster.com/ John Schuster

    This is a much needed feature. I manage quite a few small-medium size business Facebook advertising accounts. It is always such a hassle to get authorization and payment methods set up this sounds like it would make things a lot smoother.

  • Qasim Eisa

    Facebook is a waste of time although Facebook users are the largest among social media platforms.

  • Daniel Anthony Russo

    HOW SO? 700 MILLION USERS. CAN U EXPATIATE?

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