Facebook Begins Testing Coupons In Ads & Page Posts

Another promising Facebook test has been uncovered, this time around the always hot-topic: coupons.  While Facebook currently has check-in deals for local businesses,  no functionality exists to offer discounts and savings to non-local users.  Screen shots have surfaced showing how these coupons may integrate into the current Facebook environment:

One of most interesting elements to the new coupon is the ability to integrate directly into a Facebook ad iteself:

Facebook has been testing Post-based Ads, expanded ad units featuring friends of users and Sponsored Stories in a push to make more relevant, and this is a logical next step.  With this change users will be able to get a direct benefit from the ads, and this new format may draw more attention to all of the Facebook ads if the perceived value rises.

Another beneficial element for business is the “in-post” ad for Facebook pages.   This allows pages to give direct savings to fans that is share-able and trackable.

The coupon itself appears to operate smoothly and has a built-in sharing element to it:

There is no timetable on when these ads will be rolled out to the public.  All images courtesy of InsideFacebook.


Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Pages | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://www.thewholesaleforums.co.uk Lace Llanora

    This stuff gets met really excited, the way Facebook treats news feeds now make FB ads an inevitable option. Especially useful too for membership sites and e-commerce aside from local deals. Look forward to using this on 2012! :)

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