Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds.

Here’s the new look compared to the current offering:

FB-add-new

Of note, according to Facebook:

  • Facebook users will see fewer right-column ads.
  • In testing of the new design, it has seen up to three times more engagement with ads.
  • Marketers’ Facebook ad production process will be simplified because they will be able to use the same images for News Feed and right-column ads.

Facebook says it will be offering the new ad product to some advertisers later this month and rolling it out across the board later this year.

What do you think? Is a change for the better?

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Top News

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • pradipnaskar

    Create treasured memories on this Mother’s Day by delivering blushing Flowers Bouquet to your beloved mummy
    residing in USA
    . Just log on to the online shopping store and choose your category of different floral arrangement and express your gesture to your mother in a mildest way to make the moment cherished forever.

  • http://www.22by4.com/ Sundeep Reddy

    CTR will improve but that doesn’t necessarily mean that conversions will improve too… and with growing FB advertisers/competition how are they gonna manage with fewer right column ads?

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