Facebook Brand Page Redesign Is Being Released More Widely

Facebook’s brand page redesign, announced in March and applied to a small number of major brand pages, is moving into wider release.

Many page managers are seeing this message when they visit their page:

fb-page update

It’s not clear whether the June 6 automatic switchover will happen for all Facebook pages. A Facebook spokesperson declined to address that question, pointing me to a eight-week-old blog post stating that the rollout would continue “over the next several weeks.”

Anyway, it’s safe assume that this is the start of a wider rollout. To refresh your memory, this is what that means.

In the new format page posts are displayed in a single column instead of side-by-side. That layout allows a wider display and a look that’s very similar to users’ News Feeds. Business information, photos, events and other tabs, which in the older design are displayed horizontally under the cover photo, have been moved into a left rail.

Access to administrative tools, such as Insights and the pages’ activity feed, is accessible via links at the top of the page, instead of an unwieldy toggled admin panel. And a snapshot of engagement metrics is displayed to the right of the cover photo, showing details about ad campaigns, page likes, post reach and notifications.

beck-example

Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing | Top News

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • http://astonvilla.ie/ Peter Chatham

    I’m pretty sure it will improve everyone’s experience.
    As the famous saying goes “If you always do the same thing you’ll always get the same results.”
    You’re not telling us that you do not want an improved marketing platform just because you’re too lazy to keep up to date with these changes. If so, the social media / digital marketing is probably the wrong field for you.

    I bet you didn’t like it when the wall was swapped for a timeline too… but you know what – after about 5 minutes you realised, it’s much better” The same will apply here.

  • Mike Lukjaniec

    One of my Facebook Pages has been changed to the new design, just as I was about to upload 3 custom apps! The timeline cover image has been messed up because the Page name clashes with a tagline at the bottom. This is bad enough but where are the custom tabs displayed?

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