• http://twitter.com/ctreada Chris Treadaway

    They need analytics based on the raw data, not abstractions like Reach, PTAT, etc.

  • http://www.BlitzMetrics.com Dennis Yu

    Reach is not an important metrics– engagement rate and conversions are. That said, Facebook is hoping to be more transparent about these data issues, since social analytics companies like us often take the heat on numbers changing.