• Pat Grady

    “The days of the “click” are numbered.”
    Wonders… anyone taking bets?

  • gregsterling

    Can’t tell whether that’s sarcasm . . . but as more alternatives become available, especially those that show in-store lift and sales impact CTR (out search) will be less and less the currency of online advertising that it has historically been.

  • Pat Grady

    Hysterical! I couldn’t tell if this was sarcasm either:
    “more than 90% of people who made a purchase after viewing an ad on Facebook had never clicked on that ad.”