• http://www.facebook.com/brandi.devlin Brandi Newton Devlin

    I’ve noticed a dramatic drop in the “reach” of a nonprofit page I manage. We have over 6000 likes and our posts used to average a reach of 1000. Now our posts are reaching 300. Even a posting that had 20 shares and 18 likes (I’d define that as engagement) had a reach of 500. It seems that as our engagement goes up our stats have dropped which makes me wonder if Facebook is tweaking the metrics. Thoughts?

  • http://www.facebook.com/profile.php?id=787514013 Raquel Elle Bell

    There is a link between post content type and how many people view it. I recently did an experiment to see if there was a connection. The results show that between three like posts the one with text only and no outside link received the most views. Now if Facebook was using business analytics to filter posts based on text content to those who had the highest probability of interest based interactions then I could ascertain that this may be attributed to the post type, but because the posts were nearly identical than this theory doesn’t hold water. The only differences between the posts was the way the content was presented. Text only posts had nearly three times higher reach than those with HTML links posted directly in the status update. After reviewing insight data going back to the drop off the results are consistent with the experiment findings. Here’s a link to our experiment.

    http://supersonicoverdrive.blogspot.com/2012/11/dramatic-drop-in-facebook-reach-tied-to.html#!/2012/11/dramatic-drop-in-facebook-reach-tied-to.html