Just two months ago, we found out that Facebook was ready to start selling video ads. It seems that they’ve found the perfect match for their test flight. Progressive has become the first Video advertiser with their 15 second ‘BabyMan’ spots. The commercials are a perfect fit for the Facebook audience as they are geared toward young adults with a message of leaving their parents’ insurance.
The ads will be in 15 second increments and will auto-play (without sound) until a user clicks on it. Again, these ads are made for Facebook, with intrigue, humor — elements that should bring about those user clicks:
According to reports from earlier this week, the ads will cost advertisers roughly a million bucks a day and will have a tough filtering process as Facebook doesn’t want to display messages that aren’t meaningful. These will not be purchased based off of views, but rather as a flat fee. Right now there are roughly 7-15 advertisers waiting for the spots with a third being for films or TV show.
The ads will be showing anytime now, for more information see Mashable.