Facebook Expands Partner Categories Including More Targets For Retail And Automotive

Facebook LogoFacebook announced it is expanding the list of partner categories that advertisers can target from 500 to more than 1,000. The audience segments are pulled from Facebook’s third-party data partners Datalogix, Axciom and Epsilon.

The Ahead of the holiday season, Facebook is emphasizing the additional partner categories that are relevant to retail and automotive brands, in particular. The new categories include “active buyers” targets such as Shopping > Women’s Apparel – Accessories: Active buyers of women’s accessories.

A deeper level of automotive audience targets are also available. In addition to choosing “auto intenders”, advertisers can drill down to specific car model targets, for example DLX Auto powered by  Polk > In Market > Model > Subaru Outback: Auto intenders who are in the market for a Subaru Outback.

Facebook launched partner categories in April of this year to bring third-party data from both online and offline sources for behavioral and interest targeting. Product categories can be combined with Facebook’s targeting categories that are based on its own user data.

In order to access the new partner categories, you’ll need to download Power Editor again.

 

Related Topics: Channel: Retail | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.can-goldlink.com/ Alex CAI

    the o2o,ha?

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!