Facebook Expands Partner Categories Including More Targets For Retail And Automotive
Facebook announced it is expanding the list of partner categories that advertisers can target from 500 to more than 1,000. The audience segments are pulled from Facebook’s third-party data partners Datalogix, Axciom and Epsilon.
The Ahead of the holiday season, Facebook is emphasizing the additional partner categories that are relevant to retail and automotive brands, in particular. The new categories include “active buyers” targets such as Shopping > Women’s Apparel – Accessories: Active buyers of women’s accessories.
A deeper level of automotive audience targets are also available. In addition to choosing “auto intenders”, advertisers can drill down to specific car model targets, for example DLX Auto powered by Polk > In Market > Model > Subaru Outback: Auto intenders who are in the market for a Subaru Outback.
Facebook launched partner categories in April of this year to bring third-party data from both online and offline sources for behavioral and interest targeting. Product categories can be combined with Facebook’s targeting categories that are based on its own user data.
In order to access the new partner categories, you’ll need to download Power Editor again.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Sign up for online retail news and stats delivered each week.